WHAT IS INSIDE VIRAL BEAUTY VIDEO AND HOW PEOPLE REACT TO IT

Social media influencer and viral video are two prominent marketing phenomena at the moment. In the business areas, social media influencers are meant to share the message to its audiences in the form of sponsored content. The wider the exposure, the better. Hence, creating a viral video, which can...

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Bibliographic Details
Main Author: Habibah Ramdhani, Fairuz
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64674
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Institution: Institut Teknologi Bandung
Language: Indonesia