WHAT MAKES A VIDEO VIRAL? THE ANALYSIS OF VIRAL VIDEO ATTRIBUTES TOWARDS VIDEO MARKETING IN INDONESIAâS HEALTH AND BEAUTY INDUSTRY
Viral marketing is the future of business as it is a way to do effective and efficient marketing. It takes advantage of social networks by making users share with their friends about a product or service. To combine, the trend of video marketing is rising as the most attractive advertising solutio...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67078 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |