BEYOND VIRALITY: A STUDY OF INDONESIAâS VIRAL VIDEO ADS
With a strong interest from both customers and companies in a more dynamic type of advertisement and content, brands are now focusing on creating video advertisements that hopefully will be viewed by many consumers and shared contagiously. However, being “viral” does not necessarily boost brand-rela...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63417 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |