FACTORS AFFECTING YOUNG-ADULT CONSUMERSâ ATTITUDE ON HEALTHY FOOD CONSUMPTION AND DIETARY CATERING PURCHASE INTENTION
Health factors on food preference has become an important aspects on consumer motivation and impact company to develop their strategy in food industry. This trend perceived as new business opportunities in Indonesia which is dietary catering business where businesses that provide food for custome...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64675 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |