FACTORS AFFECTING USERSâ PURCHASE INTENTION FROM EWOM REVIEWS IN VIRTUAL COMMUNITY : FEMALEDAILY.COM USING INFORMATION ACCEPTANCE MODEL (IACM)
The beauty industry is growing rapidly in recent years. In Indonesia, the growth is reaching double digits (20%) based on Kemeperin in 2018. Along with the growth of the beauty industry, so does the digital era. Indonesia’s internet population expected to increase up to 50 million users at the end o...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64680 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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