LEADERSHIP CHARACTERISTICS NEEDED BY PERUM BULOG IN ORDER TO CHANGE FROM DOMINANTLY PUBLIC SERVICE OBLIGATION COMPANY TO BECOME DOMINANTLY COMMERCIAL COMPANY

• Main Author: Ihza Mahardhika, Gemilang
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/64683
• Institution: Institut Teknologi Bandung

Bulog is a state-owned company (State-Owned Enterprise) which is engaged in food. Although as a state-owned company, Bulog does not fully run a profit-oriented commercial business but tends to carry out more public service functions where Bulog has the duty to distribute food aid from the government for the poor. However, along with the issuance of Peraturan Presiden No.63 tahun 2017 which decides that food aid from the government is no longer fully controlled by the National Logistics Agency but is left to the free market mechanism. This is a challenge for Bulog, because they must turn to be more commercial than public service, and must be more competitive and reduce the role of public services. In facing this challenge, progressive change is needed at Bulog, one of which is a change in the field of leadership. This study aims to identify the leadership characteristics that Bulog needs to meet these challenges, and how they will be implemented. Through a semi-structured interview method with several Bulog employees. This research is limited to being conducted at the Bulog Head Office in Jakarta. The researcher found several leadership characteristics for Bulog such as being open-minded, strong, able to see business opportunities carefully, customer-oriented, and disciplined. In addition, in terms of implementation, Bulog has issued Directors' Regulation Number 05 Year 2019 regarding Managerial Competency Dictionary issued as a character reference that must be possessed by Bulog to face challenging and dynamic business situations.