MEASUREMENT OF SOCIAL MEDIA MARKETING EFFECTIVENESS AND CUSTOMER ENGAGEMENT COMPARISON BETWEEN FACEBOOK AND INSTAGRAM: THE CASE STUDY OF NGOPI UK IN BIRMINGHAM
Social media has become a very important part of our daily life. Ever since the internet gets more and more easily accessed, it indirectly also expands the benefits of social media, which includes the offering of new marketing tools for marketers. As a newly-established coffee shop, Ngopi UK, whi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64714 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |