#TITLE_ALTERNATIVE#

• Main Author: Krishna Wibisana (NIM 190 04 036) , Mohamad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/6478
• Institution: Institut Teknologi Bandung

Abstract: <br /> <br /> <br /> <br /> Newspaper is one of media print which available to get an information. Pikiran Rakyat (PR) be one of the print media in West Java and positioning themselves as area newspaper (West Java). This private company who standing in1966 is always grows and stays to become number one West Java newspaper which chosen by readers. Their slogan is Korannya Orang jawa Barat, and provable that Pikiran Rakyat hardly pays attention to require the information that readers need about every case and condition which happen around them. According to data from Pikiran Rakyat, almost 50percent newspaper audience in West Java reads or visits their sites. <br /> <br /> <br /> <br /> <br /> Pikiran Rakyat also becomes strategic place as promotion media to all advertisers. But at the moment arose a problem to the advertisers. The problem is still many advertisers that is not gets any feedback from the readers or there is no improvement of response from the readers, though the advertisers has released cost that is big enough to post the advertisement in newspaper. Besides, There are arise a lot of competitor for Pikiran Rakyat and give many advantages like giving more advertisement space and form of newspaper that is increasingly facilitates for the audience to be read. So, Pikiran rakyat also need to identify behavior of audience when reading newspaper and be able to determine form of newspaper and number of available pages at Pikiran Rakyat newspaper. <br />