BACKWARD INTEGRATION AS A BUSINESS STRATEGY TO INCREASE COMPANY PROFITABILITY (CASE STUDY: PT GRAHA ALAM INDO SENTOSA, PEMALANG, CENTRAL JAVA, INDONESIA)

The real estate business is one of the businesses which can survive during this covid pandemic situation in Indonesia. This business is in line with the population growth in Indonesia. This paper will focus more on the real estate developer who focused on the subsidized housing project. Since the...

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Bibliographic Details
Main Author: Energia Pratama N, Binsar
Format: Theses
Language:Indonesia
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Online Access:https://digilib.itb.ac.id/gdl/view/64908
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Institution: Institut Teknologi Bandung
Language: Indonesia

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