PROPOSED MARKETING STRATEGY FOR HERITAGE BASED-FOOD AND BEVERAGE INDUSTRY IN FACING NEW HABITS POST-COVID-19 IN BANDUNG: A CASE STUDY OF BRAGA PERMAI RESTAURANT
The number of restaurants in Indonesia, which always increases every year, even during the COVID-19 pandemic, has led to high competition in the food and beverage industry today. Braga Permai is one of the oldest restaurants in the city of Bandung that has been established since 1918, located on...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65008 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |