PROPOSED DIGITAL MARKETING STRATEGY FOR FIXED BROADBAND INTERNET SERVICE PROVIDERS COMPANY USING THE CUSTOMER JOURNEY APPROACH: A STUDY ON INDIHOME
Since the Covid-19 pandemic, the human need for internet use has grown to the point that it can be considered a primary need that cannot be separated from the support of many needs and sectors of life. As a result, all fixed broadband industry players, including IndiHome, must meet the needs of the...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65092 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |