BUSINESS PROCESS IMPROVEMENT STRATEGY IN COMPANY DIGITAL CHANNEL OFFICIAL STORE IN THE MARKETPLACE FOR COMPANY SUSTAINABILITY

• Main Author: Nugraha, Satria
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/65229
• Institution: Institut Teknologi Bandung

Digital transformation is begun to emerge sharply as the pandemics starts in the beginning of year 2020. Both global and domestic business environment has changed a lot as the customer behavior are changing mainly because of social restriction regulations emerged by the governments to prevent the virus transmission. Many industries are struggled to survived amidst the jeopardized situation in the market for their business sustainability in the future. Then, digital transformations are become the silver lining strategy for many companies which as a result in leveraging online channel. In cement industry, omni channel strategy are exercised only by a few companies in order to increase competitiveness in market by adding values to the commodity products. Online channel is bringing the decommoditization program to the company products by created added value such as transparency, easy to access, and competitive price as the result in leveraging technology will increase company efficiency and lowering distribution cost. Leveraging online channel for cement products are quite new therefore several continuous improvements are needed to be exercised. There are several tools available to implement the continuous improvement process which Deming circle or PDCA framework are become the most known and basic tools use for decades. This research is focused on improving the existing business process of the company official store in the marketplace at PT Multi Orchid Nusantara (MON) as one of cement manufacturer in the country. The research will be emphasizing in formulating improvement process and implementing using the Deming circle frameworks. There are two business process improvement plans exercised consist of lowering the minimum order quantity and implementing new direct selling business scheme by leveraging company distribution center. The evaluation of the new business scheme is examined thoroughly including determine the pilot project area before executing the plan. Then after execution the evaluation are needed to determine the performance and next correction plan which followed by standardization and knowledge management process. The main objectives are to presume that developing online channel will not jeopardize the offline channel and will bring impact in company business sustainability in the future.