FACTOR ANALYSIS ON GADGET PURCHASING DECISIONS OF UNIVERSITY STUDENTS IN BANDUNG

The COVID-19 pandemic affects all activities in people's daily lives. Educational activities have also been affected by the pandemic. In this final project, we will examine what factors influence the interest in buying gadgets for Bandung university students. Data obtained by conducting questio...

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Bibliographic Details
Main Author: Evan Susilo, Martin
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/65273
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Institution: Institut Teknologi Bandung
Language: Indonesia