FACTOR ANALYSIS ON GADGET PURCHASING DECISIONS OF UNIVERSITY STUDENTS IN BANDUNG

• Main Author: Evan Susilo, Martin
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/65273
• Institution: Institut Teknologi Bandung

The COVID-19 pandemic affects all activities in people's daily lives. Educational activities have also been affected by the pandemic. In this final project, we will examine what factors influence the interest in buying gadgets for Bandung university students. Data obtained by conducting questionnaires to active students. From the results of the respondents, students with a domicile at the University in Bandung dominate the response so that this final project is limited to recitation of students from the University in Bandung. The main method used is the factor analysis method. Bartlett Test and KMO Test were conducted as part of the Data Feasibility Test. The results of the feasibility test of the data are significant so that the data can be used in Factor Analysis. In estimating the value of the loadings, the Principal Component Method is used. Subsequently, the factors were rotated in the hope of obtaining alternative factors that could be interpreted better.