PROPOSED BUSINESS STRATEGY FOR PT RED TO INCREASE REVENUE OF LUBRICANTS BUSINESS IN INDONESIA POWER GENERATION SECTOR
Business growth is a basic requirement for business sustainability of a company. Strategy formulation to increase revenue during pandemic is very challenging in some sectors. This research will focus on PT RED, a disguise name of a real oil & gas company that operates lubricants business in Indo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65363 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Business growth is a basic requirement for business sustainability of a company. Strategy formulation to increase revenue during pandemic is very challenging in some sectors. This research will focus on PT RED, a disguise name of a real oil & gas company that operates lubricants business in Indonesia. The objective of this research is to find the best business strategy for PT RED to increase revenue in Power Generation sector. The research methodology in this research is by qualitative method through analyzing external and internal factor using primary data (focus group discussion, in-depth interview, and questionnaire) and secondary data (internal report, journal, and textbook). The analysis is then used further to generate strategy through Strategy Diamond Model and Business Model Canvas. PT RED is recommended to improve supply chain strength through maximizing production in local blending plant, strengthening raw material sourcing, as well as strengthening network and distribution, and formulating pricing strategy that fit to market. |
|---|