PROPOSED MARKETING STRATEGY FOR A RESORT HOTEL AFFECTED BY THE COVID-19 PANDEMIC (CASE STUDY: KUSUMA AGROWISATA RESORT & CONVENTION HOTEL)
The COVID-19 pandemic continues to spread throughout the world, causing chaos on a variety of industrial sectors. The service industry, whose entire operation involves a high degree of client touch, is unable to maximize its output during periods of social restriction. Batu is one of East Java'...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65401 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |