Re-branding plan for Meritus hotels & resorts.
This study explores the perceptions and practices of brand management in the hotel industry. The findings revealed the importance of branding in the industry and the similarities between practices of branding consultants in five-star hotels. Based on the findings obtained from this study, the ultima...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/2078 |
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| Institution: | Nanyang Technological University |