The development of brand as a heuristic : an exploratory study.

The study is on brand development as a heuristics. This study compares the differences and similarities between different age group in terms of brand heuristics through the theory of cognitive development and brand association.

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Bibliographic Details
Main Authors: Ho, Kuo Chen., Yin, Yong Yong., Ng, Kok Tong.
Other Authors: Marshall, Roger
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9212
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Institution: Nanyang Technological University