The development of brand as a heuristic : an exploratory study.

The study is on brand development as a heuristics. This study compares the differences and similarities between different age group in terms of brand heuristics through the theory of cognitive development and brand association.

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Bibliographic Details
Main Authors:	Ho, Kuo Chen., Yin, Yong Yong., Ng, Kok Tong.
Other Authors:	Marshall, Roger
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Product
Online Access:	http://hdl.handle.net/10356/9212
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9212
record_format	dspace
spelling	sg-ntu-dr.10356-92122023-05-19T05:41:42Z The development of brand as a heuristic : an exploratory study. Ho, Kuo Chen. Yin, Yong Yong. Ng, Kok Tong. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising::Product The study is on brand development as a heuristics. This study compares the differences and similarities between different age group in terms of brand heuristics through the theory of cognitive development and brand association. 2008-09-24T07:29:46Z 2008-09-24T07:29:46Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9212 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Product
spellingShingle	DRNTU::Business::Advertising::Product Ho, Kuo Chen. Yin, Yong Yong. Ng, Kok Tong. The development of brand as a heuristic : an exploratory study.
description	The study is on brand development as a heuristics. This study compares the differences and similarities between different age group in terms of brand heuristics through the theory of cognitive development and brand association.
author2	Marshall, Roger
author_facet	Marshall, Roger Ho, Kuo Chen. Yin, Yong Yong. Ng, Kok Tong.
format	Final Year Project
author	Ho, Kuo Chen. Yin, Yong Yong. Ng, Kok Tong.
author_sort	Ho, Kuo Chen.
title	The development of brand as a heuristic : an exploratory study.
title_short	The development of brand as a heuristic : an exploratory study.
title_full	The development of brand as a heuristic : an exploratory study.
title_fullStr	The development of brand as a heuristic : an exploratory study.
title_full_unstemmed	The development of brand as a heuristic : an exploratory study.
title_sort	development of brand as a heuristic : an exploratory study.
publishDate	2008
url	http://hdl.handle.net/10356/9212
_version_	1770566621529636864

The development of brand as a heuristic : an exploratory study.

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