Re-branding plan for Meritus hotels & resorts.

Re-branding plan for Meritus hotels & resorts.

This study explores the perceptions and practices of brand management in the hotel industry. The findings revealed the importance of branding in the industry and the similarities between practices of branding consultants in five-star hotels. Based on the findings obtained from this study, the ultima...

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Main Author: Yeo, Tien Huei.
Other Authors: Lee, Chun Wah
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::Advertising::Product
Online Access:http://hdl.handle.net/10356/2078
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-2078
record_format dspace
spelling sg-ntu-dr.10356-20782019-12-10T11:32:56Z Re-branding plan for Meritus hotels & resorts. Yeo, Tien Huei. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Business::Advertising::Product This study explores the perceptions and practices of brand management in the hotel industry. The findings revealed the importance of branding in the industry and the similarities between practices of branding consultants in five-star hotels. Based on the findings obtained from this study, the ultimate aim is to work out a Re-branding campaign for the Meritus Hotels & Resorts. ​Master of Mass Communication 2008-09-10T08:39:05Z 2008-09-10T08:39:05Z 2003 2003 Thesis http://hdl.handle.net/10356/2078 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Business::Advertising::Product
spellingShingle DRNTU::Business::Advertising::Product
Yeo, Tien Huei.
Re-branding plan for Meritus hotels & resorts.
description This study explores the perceptions and practices of brand management in the hotel industry. The findings revealed the importance of branding in the industry and the similarities between practices of branding consultants in five-star hotels. Based on the findings obtained from this study, the ultimate aim is to work out a Re-branding campaign for the Meritus Hotels & Resorts.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Yeo, Tien Huei.
format Theses and Dissertations
author Yeo, Tien Huei.
author_sort Yeo, Tien Huei.
title Re-branding plan for Meritus hotels & resorts.
title_short Re-branding plan for Meritus hotels & resorts.
title_full Re-branding plan for Meritus hotels & resorts.
title_fullStr Re-branding plan for Meritus hotels & resorts.
title_full_unstemmed Re-branding plan for Meritus hotels & resorts.
title_sort re-branding plan for meritus hotels & resorts.
publishDate 2008
url http://hdl.handle.net/10356/2078
_version_ 1681047990964322304

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