PROPOSED MARKETING STRATEGY TO INCREASE THE REVENUE OF A MANAGEMENT CONSULTING FIRMS CASE STUDY: NAS CONSULTING & RESEARCH
The lack of execution guidelines is not the only problem faced by the management consulting firms. They have other challenges to consult towards broad range of different segment and target, which each and every segment have their own characteristic, challenges, and difficulties. In its 4 years of co...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65416 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |