PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO ENHANCE SALES: A CASE STUDY ON A REAL ESTATE IN BEKASI
COVID-19 caused a decline in the performance of industry in various sectors, including the property industry. Even though there is a growth in property price in the fourth quarter of 2021, there is still a contraction in sales and the reduction is still expected in the first quarter of 2022. Asa Kir...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65420 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |