EDITORIAL BOOK ABOUT JAMU AS A MEDIUM TO INTRODUCE INDONESIAN JAMU FOR YOUNG ADULTS
Indonesia is rich in diversity, both biological and cultural. One of Indonesia's cultural heritage products is jamu. The practice of making and using jamu is carried out from generation to generation orally based on people's beliefs and habits. The use of jamu by ancest...
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| Format: | Final Project |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/65434 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Indonesia is rich in diversity, both biological and cultural. One of Indonesia's
cultural heritage products is jamu. The practice of making and using jamu is carried
out from generation to generation orally based on people's beliefs and habits. The
use of jamu by ancestors in Indonesia is recorded in various inscriptions and
documents.
Nowadays, there is a misperception among young adults that jamu is a drink that
is only consumed when sick. This has an impact on the low interest and knowledge
of jamu among young Indonesian adults. Not only that, the low interest and
knowledge of young adults in jamu has an impact on the preservation of
Indonesian spices. Therefore, there is an urgency in educating and changing the
perception of Indonesian adults towards jamu in order to maintain the
preservation and sustainability of Indonesia's cultural heritage, namely jamu.
Therefore, this design resulted in an editorial book with a contemporary
presentation of information and images to attract young adults to re-educate and
reintroduce Indonesian jamu to young adults. From the results of this design, it is
hoped that young adults can appreciate more and participate in the preservation
of Indonesian culture, jamu |
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