EDITORIAL BOOK ABOUT JAMU AS A MEDIUM TO INTRODUCE INDONESIAN JAMU FOR YOUNG ADULTS

• Main Author: Arsyana Putri, Chelsa
• Format: Final Project
• Language: Indonesia
• Subjects: Menggambar dan gambar
• Online Access: https://digilib.itb.ac.id/gdl/view/65434
• Institution: Institut Teknologi Bandung

Indonesia is rich in diversity, both biological and cultural. One of Indonesia's cultural heritage products is jamu. The practice of making and using jamu is carried out from generation to generation orally based on people's beliefs and habits. The use of jamu by ancestors in Indonesia is recorded in various inscriptions and documents. Nowadays, there is a misperception among young adults that jamu is a drink that is only consumed when sick. This has an impact on the low interest and knowledge of jamu among young Indonesian adults. Not only that, the low interest and knowledge of young adults in jamu has an impact on the preservation of Indonesian spices. Therefore, there is an urgency in educating and changing the perception of Indonesian adults towards jamu in order to maintain the preservation and sustainability of Indonesia's cultural heritage, namely jamu. Therefore, this design resulted in an editorial book with a contemporary presentation of information and images to attract young adults to re-educate and reintroduce Indonesian jamu to young adults. From the results of this design, it is hoped that young adults can appreciate more and participate in the preservation of Indonesian culture, jamu