BRIDGING THE GAP OF INFORMATION SOURCE AND ACCESS TO DIALYSIS SERVICES WITH KLIKDIALISIS.COM, AS AN INTEGRATED DIGITAL COMMUNICATION PLATFORM

• Main Author: Astuti, Tri
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/65619
• Institution: Institut Teknologi Bandung

The diagnosis and management of chronic kidney disease (CKD), incredibly advanced CKD, can have a major impact on the patient's life due to the limitations of daily activities that the patient experiences, whether at work, traveling, or socializing. The author formulates the research design and methodology, as seen in Figure 2.2. In this research, both the external and internal analysis plays an important role in defining the clear gap of dialysis access and barriers and understanding the competitive advantages of klikdialisis.com. For the external analysis, the author uses several frameworks such as PESTEL, Porter Five Forces, Competitor Analysis, Customer Analysis and for internal analysis, the author uses frameworks such as understanding current STP, current Marketing Mix, Resource-Based View (RBV), and VRIO framework. In this research methodology, the author does the triangulation methods. KlikDialisis.com is a health application platform based on socioeconomics by connecting patients, especially kidney patients, with dialysis service providers and other kidney health facilities. Klikdialisis.com realizes that one of the solutions to improving the level of life and health, especially in the limitations during this pandemic, is easy access. In the current era of rapidly developing information technology and the ongoing COVID-19 pandemic, it should also make it easier for dialysis patients to find information and order hemodialysis services digitally without visiting the dialysis unit. Therefore, klikdialisis.com should see this opportunity as their strategy to bridge the gap of source information of kidney health and dialysis service.