DEVELOPING PERSONA OF COSMETICS USERS IN INDONESIA: A STUDY ON MAKE-UP PRODUCT CATEGORY
Beauty has its own standards in society and can affect one's judgment of others, especially for women. One way to enhance beauty is to use cosmetic products (make-up). Globally, the cosmetic industry has always experienced a significant increase in revenue. The cosmetic industry market in Indon...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65651 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |