DEVELOPING PERSONA FOR USED CAR BUYERS IN INDONESIA
Indonesia used car market is predicted to register a CAGR of about 5.74% in 2027. As there may be a shift in buyer behaviors and an increase in the number of Indonesian used car players in the future, in order to remain competitive in the market, developing a buyer persona is one of the most essenti...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71634 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |