PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE REVENUE: A CASE STUDY OF VISCO DAILY USE FEMININE WASH
In Indonesia, Visco's license and manufacturer were held by PT.Mendawai Beta Farma since 1980. Moving forward to 2016, the Visco brand takes back the license to Megapharma as a license holder who will focus on marketing and research and PT Mendawai Beta Farma as a manufacturer. Since Megapharm...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65672 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |