PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE REVENUE: A CASE STUDY OF VISCO DAILY USE FEMININE WASH

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE REVENUE: A CASE STUDY OF VISCO DAILY USE FEMININE WASH

In Indonesia, Visco's license and manufacturer were held by PT.Mendawai Beta Farma since 1980. Moving forward to 2016, the Visco brand takes back the license to Megapharma as a license holder who will focus on marketing and research and PT Mendawai Beta Farma as a manufacturer. Since Megapharm...

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Bibliographic Details
Main Author:	Fadhlina, Diani
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/65672
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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