A proposed marketing plan for National washing machine

For about six years now, National has been the undisputed market leader in washing machines--both in the single tub and the twin-tub categories. Its market dominance is primarily attribute to the fact that it was the pioneer in the single-tub category, providing the consumers with a solution to thei...

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Bibliographic Details
Main Authors: Bacolod, Anne Marie R., Dematera, Ana Liza Y., Layug, Leilani, Ng, Lily L.
Format: text
Language:English
Published: Animo Repository 1995
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16779
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Institution: De La Salle University
Language: English