A Marketing plan for Del Monte sweet-style spaghetti sauce

Del Monte Sweet-Style Spaghetti Sauce is a product line extension of Del Monte Italian Style Spaghetti Sauce. This product was launched to address consumer demand for a more affordable and sweet-tasting spaghetti sauce that is especially suited to the Filipinos' taste preference. Its major comp...

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Bibliographic Details
Main Authors: Bacolod, Jean Marie R., Gapuz, Natalie, Jimenez, Ma. Carmen
Format: text
Language:English
Published: Animo Repository 1994
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16780
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Institution: De La Salle University
Language: English