A Marketing plan for Del Monte tomato catsup

In an effort to improve its share in the tomato catsup market, Del Monte Philippines has been trying to consolidate all its marketing activities towards the preparation of a good marketing plan for the product. In this respect, the practicum group assigned at Del Monte Philippines has prepared a pla...

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Bibliographic Details
Main Authors: Del Rosario, Edward R., Miranda, Mary Grace S., Reyes, Michael R.
Format: text
Language:English
Published: Animo Repository 1992
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16882
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Institution: De La Salle University
Language: English