A Proposed marketing plan for Del Monte Philippines, Inc.
Despite the yearly growth rate of 7-10% in the banana catsup market, Del Monte Banana Ketchup (DMBK) continues to be one of the less popular brands in the said industry. DMBK has only 3.6% of the market, where other brands like UFC and Papa enjoy shares of 57.3% and 29.9%, respectively. As such, the...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1994
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16830 |
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| Institution: | De La Salle University |
| Language: | English |