PROPOSED MARKETING STRATEGY FOR CAR WASH SERVICES: CASE STUDY OF SINAR PAGI AUTO SERVICES

Car is a symbol of success for people in several countries. Number of cars in Indonesia continues to grow along with the growth of the Indonesian economy. Indonesia car wash services industry has been growing from years to years with the number of players has risen in many cities, including urban an...

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Bibliographic Details
Main Author: Aulia Darmawan, Faishal
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/68798
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Institution: Institut Teknologi Bandung
Language: Indonesia