PROPOSED RELATIONSHIP MARKETING STRATEGY FOR USED CAR DEALER (CASE STUDY OF ABC SHOWROOM)
Indonesia has been one of Southeast Asia's largest used car markets. Approximately 2.5-3 million used cars are sold annually. The increased competition in the automotive industry has heightened the emphasis on improving customer relationships. ABC Showroom (pseudonym) is a local used car d...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/75872 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |