PROPOSED NEW MARKETING STRATEGY FOR FLU VACCINE (CASE STUDY OF PT ABC)
PT ABC is an Indonesian state-owned vaccine manufacturer. PT ABC has been established for 128 years and is the sole supplier of mandatory vaccines and supplemental vaccines throughout Indonesia. In 2012, PT ABC succeeded in producing flu vaccines and began to be marketed to Indonesian people. How...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/38954 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |