PROPOSED STRATEGIC MARKETING OF HPV VACCINE, (CASE STUDY: PT. BF)

Cervical cancer, primarily caused by Human Papillomavirus (HPV), remains a significant health issue in Indonesia. Despite the availability of an effective vaccine, public awareness and acceptance are still low. This study proposes a strategic marketing plan for PT BF to increase awareness and accept...

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Bibliographic Details
Main Author: Pasha, Maulidina
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/85681
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Institution: Institut Teknologi Bandung
Language: Indonesia