PROPOSED MARKETING STRATEGY TO INCREASE MARKET SHARE OF PENTAVALENT VACCINE IN INTERNATIONAL MARKET (CASE STUDY: PT. BFF – INDONESIAN VACCINE MANUFACTURER)

PT. BFF is one of state owned company of Republic of Indonesia that engaged in production of human vaccine. PT. BFF is not only doing its business in domestic but also exporting its good either as vaccine or intermediate vaccine product to many countries in the world in supporting EPI program. As...

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Bibliographic Details
Main Author: Jatnika, Eka
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/50761
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Institution: Institut Teknologi Bandung
Language: Indonesia