A proposed marketing plan for National washing machine

• Main Authors: Bacolod, Anne Marie R., Dematera, Ana Liza Y., Layug, Leilani, Ng, Lily L.
• Format: text
• Language: English
• Published: Animo Repository 1995
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16779
• Institution: De La Salle University

For about six years now, National has been the undisputed market leader in washing machines--both in the single tub and the twin-tub categories. Its market dominance is primarily attribute to the fact that it was the pioneer in the single-tub category, providing the consumers with a solution to thei...