PROPOSED MARKETING STRATEGY TO ATTRACT POTENTIAL CUSTOMERS AND INCREASE REVENUE THROUGH PRODUCT DIVERSIFICATION IN RESIK WANGI AUTO DETAILING
The automotive detailing industry in South Jakarta is experiencing heightened competition, impacting the revenue of Resik Wangi Auto Detailing. This thesis investigates the factors contributing to the revenue decline and proposes a comprehensive marketing strategy focused on product diversific...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85926 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |