PROPOSED MARKETING STRATEGY FOR PONDOK INDAH MALL IN THE NEW NORMAL ERA
Jakarta as a metropolitan city supports various business activities that comes with various needs. To accommodate these needs, developers started developing malls. One of them was PT. Metropolitan Kentjana, Tbk. that established Pondok Indah Mall (PIM) in 1991. It has been developed continuously unt...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65725 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |