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Abstract: <br /> <br /> <br /> <br /> CDMA technology (Code Division Multiple Access) which was launched in 2003 offer lower phone tariff compared to GSM technology (Global System for Mobile Communication). The objects of study are undergraduate student in Bandung. The ob...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/6592 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Abstract: <br />
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CDMA technology (Code Division Multiple Access) which was launched in 2003 offer lower phone tariff compared to GSM technology (Global System for Mobile Communication). The objects of study are undergraduate student in Bandung. The objective of the research is to identify the priority variables that influence undergraduate students in choosing CDMA providers and also to identify current tendency in it, whether to switch, add more provider or keep using their CDMA provider. The study is very important for CDMA provider to understand about the characteristic of undergraduate students, considering to tight competition in this industry. <br />
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