IDENTIFICATION OF ECOTOURISM DEVELOPMENT THROUGH CREATIVE ECONOMY ON PRAMUKA ISLAND THOUSAND ISLANDS, DKI JAKARTA

• Main Author: Qurratu Ainin Hamid, Fakhriah
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/66118
• Institution: Institut Teknologi Bandung

Ecotourism is a form of tourism activity that pays attention to the conservation of natural and cultural resources and increases the income of local communities. This tourism concept also utilizes the potential skills of local communities in developing tourism. Likewise, the creative economy is a concept of economic development that prioritizes creativity to create products so that it seeks to improve the regional economy independently. Pramuka Island is part of the Thousand Islands National Park, DKI Jakarta, which also implements ecotourism as a direction for tourism development. The wealth of marine natural resources and the condition of available local wisdom cause local communities to develop creativity, especially in the creative economy. However, the community has not taken advantage of ecotourism activities adapted to the creative economy and there is also no direction for the development of the creative economy. Therefore, this study aims to identify the development of ecotourism through the creative economy according to the principles of Pramuka Island. The data obtained were analyzed by qualitative descriptive analysis. The literature review used is the concept of the creative economy, ecotourism, and the synergy between the creative economy and ecotourism. The results of the analysis in this study are the potential of the creative economy sub-sector available on Pramuka Island to support tourism activities according to ecotourism principles that have been modified according to research. The integration of the creative economy that supports ecotourism activities can be an alternative as well as a challenge for local tourism business actors.