THE TOURISM DEVELOPMENT STRATEGIES AT PADANG BEACH IN NEW NORMAL ERA

• Main Author: Rizki Mardanu Hilman, M.
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/66491
• Institution: Institut Teknologi Bandung

The Covid-19 pandemic broke out in Indonesia in March 2020 which had a major impact on human life. The tourism sector is the affected sector. One of the tourist destinations that had an impact during the Covid-19 pandemic was Padang Beach. Padang Beach is a tourism destination developed by the Padang City government. This tourist destination has a distinctive feature by presenting natural attractions. The developm ent of Padang Beach tourist destinations is in accordance with the direction of the Padang City RTRW in 2010-2030 and the vision and mission of the Mayor of Padang. Tourist visits decreased by 87% due to movement restrictions and travel bans by the government. In addition, based on the Padang City RPJMD for 2019 -2024, the potential for beach tourism in Padang City has not been managed optimally and there are still many problems related to infrastructure. This research was conducted to determine the tourism development strategy of Padang Beach which pays attention to the uncertainty of the end of the Covid-19 pandemic. The 4A analysis consists of attractions, amenities, accessibility, and institutions to identify the characteristics of Padang Beach tourism activities. Based on the results of qualitative descriptive analysis and 4A analysis, it was found that the condition of attraction objects, facilities, and accessibility still has problems related to cleanliness, beauty and suitability of capacity. Based on the results of the analysis of the characteristics of tourism activities, potentials, weaknesses, opportunities, and challenges in the development of Padang Beach which will be used in formulating development strategies that can be applied at Padang Beach by improving the quality and quantity of basic infrastructure and supporting facilities for tourism with good standards, utilizing technology in promoting tourism and innovating to increase investor confidence in make investments, establish cooperation w ith various parties related to the development of Padang Beach tourism