IMPLEMENTATION OF BUSINESS MANAGEMENT AND URBAN FARMING SYSTEM DEVELOPMENT STRATEGIES IN A SUSTAINABLE MANNER
Urban Farming is one of the agricultural systems that can overcome current agricultural problems such as the imbalance of vegetable consumption needs with the amount of production produced due to increasing population growth and limited area of agricultural land (productive). With the advantages...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66657 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Urban Farming is one of the agricultural systems that can overcome current
agricultural problems such as the imbalance of vegetable consumption needs with the
amount of production produced due to increasing population growth and limited area
of agricultural land (productive). With the advantages possessed by urban farming, it
is an encouragement for the people of Padang City in overcoming the problem of
food (vegetable) needs through hydroponic farming techniques. with a total of up to
10 hydroponic business people in 2019 and can produce vegetables of about 29 kg /
day. However, the production has not been able to meet the continuous demand every
day, which is 58 kg / day, thus impacting the weak business development process.
This study aims to analyze the implementation of business management (production,
financial, and marketing), analyze the status of sustainability (economic, social,
ecological, technical, and institutional dimensions), and form a strategy for
developing hydroponic vegetable cultivation businesses in padang city. This research
was conducted in Padang City using survey methods, with the implementation of
research covering 3 main stages: 1) Analysis of business management in a qualitative
descriptive manner. 2) Analysis of sustainability status through Multidimensional
Scaling (MDS) method with modification of Rap-your-Agri (Rapid Appraisal for
Urban Agriculture) coordination techniques. 3) Analysis of development strategies
using SWOT and QSPM (Quantitative Strategic Planning Matrix) methods.
Respondents in this study consisted of 8 business actors who are still active and
continuous in the cultivation of hydroponic vegetables in Padang City. The results
showed that 1). The implementation of hydroponic vegetable cultivation business
management in padang city, West Sumatra has not run optimally. This is shown
through functions that have not been maximized in business management, including:
a) production management with an achievement score of 2.21 in the category of
rarely applied; b) financial management with a score of 2.19 is in the category of
rarely applied; c) marketing management with a score of 2.13 is in the category of
rarely applied;2) Hydroponic vegetable cultivation business in Padang City is
included in the category of quite sustainable in the overall dimensions
(multidimensional) with an index of 49,13% and has a fairly sustainable category in
the economic and institutional dimensions with indices of 51,07% and 42,15%.
Ecological and technical dimensions in the sustainable category with indices of
60,89% and 63,47%, while social dimensions in the less sustainable category with an
index of 31,02%; 3) There are 9 alternative business development strategies that can
improve the sustainability status of the urban farming system in the city of Padang,
West Sumatra, with the recommended priority strategy being to increase cooperation
in the hydroponics community that has been formed with the aim of expanding
information networks, conveying aspirations, optimizing production, marketing, and
facilitating the preparation of cooperation programs with the government.
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