FACTORS AFFECTING CUSTOMER HABIT SHIFTING FROM GLOBAL TO LOCAL FASHION BRANDS DUE TO COVID-19
The COVID-19 outbreak which rapidly progressed causes human habit to shift in unexpected directions, with some aspects of habit irreversible. This shifting in habit made consumers have more actively reconsidered the fashion brands from which they purchase goods and services since the outbreak be...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66706 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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