ANALYSIS AND DEVELOPMENT OF ICONNET MARKETING STRATEGIES, CASE STUDY AT PT PLN TASIKMALAYA

ICONNET is a product of ICON+ which is a subsidiary of PLN. The products offered by this service are broadband internet and broadband internet + TV services. This service was first launched in 2019 under the name STROOMNET and in 2021 it was rebranded to ICONNET. ICONNET has exclusive rights to PLN&...

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Bibliographic Details
Main Author: Fahrur Rozy, M.
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/66802
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Institution: Institut Teknologi Bandung
Language: Indonesia