THE INFLUENCE OF ENVIRONMENTAL AWARENESS IN CONSUMER TOWARDS PURCHASE INTENTION FOR ENVIRONMENTALLY FRIENDLY DETERGENT
Environment is an aspect of life that is largely inseparable from how human beings cultivate and nurture their lives. However, recent events have perpetuated the damage taken by the environment around the world. One of which is Indonesia, where it is projected that the effect of damage suffered b...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66949 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |