THE INFLUENCE OF GREEN MARKETING MIX TOWARDS BRAND IMAGE AND PURCHASE DECISION OF ENVIRONMENTALLY FRIENDLY COSMETIC PRODUCTS
The beauty and cosmetic industry are growing rapidly with market value increasing significantly every year. This growth has led to a trend called fast beauty which causes the beauty and cosmetic industry to be one of the biggest contributors to the increase in environmental problems and waste caused...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75506 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |