ASSESSING INDONESIAN CONSUMER ADOPTION OF ELECTRIC VEHICLES USING THE EXTENDED UTAUT2 MODEL
The number of users of electric vehicles in Indonesia is still relatively low. It can be seen by comparing between the sales of electric vehicles worldwide, which is 6.75 million units and in Indonesia, which is only 14.400 units. This study aims to create an understanding of why the population of e...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66952 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The number of users of electric vehicles in Indonesia is still relatively low. It can be seen by comparing between the sales of electric vehicles worldwide, which is 6.75 million units and in Indonesia, which is only 14.400 units. This study aims to create an understanding of why the population of electric vehicles in Indonesia is still low by assessing the consumer adoption of electric vehicles in Indonesia using all the variables included in the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, also adding several variables found on the previous study. The UTAUT2 model chosen because of this model is the newest model to look more at technology acceptance and usage based on consumer environment among the other framework models. The study methodology is based on a quantitative approach to collecting the primary data. The questionnaire of this study was adapted and developed from previous studies. People who specifically have experience driving electric vehicles in Indonesia were targeted and resulting 103 people's questionnaire forms were analyzed. The PLS-SEM method was used to conduct some tests to ensure the data is valid and reliable, and also to test the study hypothesis. Only Performance Expectancy and Habit had a significant impact on behavioral intention to use electric vehicles. Subsequently, also only Habit and Behavioral Intention significantly impact the Use Behavior of electric vehicles. It indicates that the adoption level of electric vehicles in Indonesia is still low. Additionally, the recommendation was made to boost the adoption rate of electric vehicles in Indonesia by understanding the significant and insignificant variables tested. Lastly, the UTAUT2 theory will be used for the future research of adoption of electric vehicles. |
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